Scottish designer: Charles Jeffrey reveals his new 'Loverboy' collection which unique designs were inspired by historic Shetland festivals.
Charles Jeffrey debuted his line at the AW20 show named 'Hell Mend You' revealing abstract clothing with vibrant colours.
These designs were influenced by a Shetland festival called 'The Festival of The Horse' which takes part every August in Orkney.
"It’s a pageant that’s all about loving nature, amongst the rural families that live there.” - Charles Jeffrey; Designer of the Loverboy collection.
A result of this visit led Charles to choose sustainable materials such as GOTS-certified cotton and recyclable plastic when designing his clothing.
The heavily decorated outfits worn by the children mimic show horses as they celebrate 200 years of tradition.