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Writer's pictureMegan Smith

Scottish Designers New Collection Puts Spin on Shetland Tradition

Scottish designer: Charles Jeffrey reveals his new 'Loverboy' collection which unique designs were inspired by historic Shetland festivals.


Credit: Charles Jeffrey on Instagram

Charles Jeffrey debuted his line at the AW20 show named 'Hell Mend You' revealing abstract clothing with vibrant colours.


These designs were influenced by a Shetland festival called 'The Festival of The Horse' which takes part every August in Orkney.


"It’s a pageant that’s all about loving nature, amongst the rural families that live there.” - Charles Jeffrey; Designer of the Loverboy collection.

A result of this visit led Charles to choose sustainable materials such as GOTS-certified cotton and recyclable plastic when designing his clothing.



The heavily decorated outfits worn by the children mimic show horses as they celebrate 200 years of tradition.

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